The Museum of Ice Cream, Chicago
The Museum of Ice Cream
Hospitality/Exhibition Photography
When the Museum of Ice Cream debuted its Chicago location, Will was brought on to document the whimsy and wonder of the vibrant, larger-than-life space for its grand opening. Collaborating with a lively team of models, Will brought the playful exhibits to life in a series of interior photographs, capturing everything from joyful dives into the iconic Sprinkle Pool to spirited rounds of a life-sized cherry-themed video game. Every corner of the museum was meticulously designed to spark curiosity and delight, and the shoot was as colorful and dynamic as the space itself. The resulting image set reflects the energy, imagination, and joy that make the Museum of Ice Cream a one-of-a-kind destination.
