Standard Hotels
Hospitality Photography
The Standard, East Village turned to Will for a series of photo shoots following a refresh of their guest rooms and interiors. As one of New York City’s most iconic boutique hotels, The Standard needed updated assets that captured the thoughtful new design for booking platforms and social media. Will’s hospitality photography focused on highlighting the unique blend of modern comfort and the playful edge that defines the brand, showcasing the rooms’ interior design and striking city views.
Later, The Standard invited Will back to document a seasonal holiday-themed restaurant pop-up. The warm, festive atmosphere was brought to life through carefully crafted imagery that captured both the inviting interiors and the joyful spirit of the season. The result was a dynamic collection of photographs that not only celebrated The Standard’s signature style but also elevated their visual presence across platforms.