PUBLIC Hotel’s famous escalator.
“PUBLIC” Spaces
In need of fresh assets for its social feeds, PUBLIC Hotels’ public relations team tapped Will for an open-ended assignment. Created by the legendary Ian Shrager, PUBLIC has become one of the buzziest boutique hotels in Manhattan, due in part to its eye-popping design features. The challenge for Will was to capture the famously hip hotel in a way that hadn’t been done by the hundreds of influencers passing through it each day—a tall order considering that PUBLIC boasts the most instagrammed escalator in the world.
Making use of the undeniably cool, impossibly photogenic crowd that works, dines, and parties there around the clock, Will created a dynamic set of images that set a new tone for the brand’s social presence.
