Retail interior photography | Peloton showroom in Plano, TX.
Peloton
Peloton has built up a passionate following by streaming quality cycling classes into home gyms everywhere with its line of high-tech, high-design bikes and treads. The company brings the same attention to detail to its rapidly expanding network of retail showrooms and studios where on-trend furnishings and homey architectural details communicate the brand’s upscale, approachable aesthetic.
Peloton’s in-house photography team initially reached out to Will to document their latest brick and mortar openings in LA, DC, Dallas, Chicago, and NYC. For the grand opening of Peloton Studios at Hudson Yards in 2020, we incorporated models within the sprawling space to capture the life and energy of the Peloton community. Later in the year we combined lifestyle and architectural photography to document a COVID-safe showroom experience in two west coast concept stores.
